affiliate marketing

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

The Most Significant Challenges to B2B Brand-Building Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs 'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings Digital marketers have just two seconds to capture consumers' attention and five to make an impact, according to newly-released neuroscience study data, also showing that memory encoding is key as duration time has dropped. The Drum Facebook Adds New Paid Events Options for Businesses and Creators Facebook has made direct in-stream purchase options available for eligible Facebook busi...
Planning for Change: How to Set Your 2021 Marketing Budget

Planning for Change: How to Set Your 2021 Marketing Budget

If you would have told me in March that I would be sitting at my kitchen table writing a blog post about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the decisions we made personally and as marketers in the days and weeks following the declaration of a pandemic were made with limited information. As an agency, we focused on how to adapt our own day-to-day operations and plans, while helping our clients shift theirs. As time has gone by, and we start to understand more the potential long-term impacts this crisis could have, we are still adapting. However, now is the opportunity — not to be reactive — but to continue to invest in the future. 44% of CMOs reported midyear budget cuts in 2020. Most of these cuts focused on the short-term ne...